For decades, software estimation was considered an “art.”

A senior developer would look at a feature, squint their eyes, recall a project from three years ago, and say: “That feels like about three days.”

This method, known as “expert judgment” (or gut feeling), has a major flaw. It is inconsistent. The same developer might estimate the same task differently on a Monday morning versus a Friday afternoon.

Enter the AI estimate.

Tools are now capable of analyzing thousands of data points to predict software costs instantly. But this raises a new question: Can you trust a machine to price a complex project?

The answer is yes, but not blindly.

The most profitable agencies in 2025 are not choosing between humans and AI. They are using a Hybrid Model. This article explains why relying solely on gut feeling is dangerous, and how AI provides the perfect baseline for your experts to refine.


Table of Contents

  1. The problem with human estimates (The optimism trap)
  2. The problem with “raw” AI estimates
  3. The Hybrid Model: Accuracy meets context
  4. How an AI estimate protects your profit margin
  5. Speed as a competitive advantage
  6. How devtimate implements the hybrid approach
  7. Checklist
  8. FAQ

The problem with human estimates (The optimism trap)

Humans are creative, strategic, and brilliant. We are also biologically terrible at probability.

When a developer estimates a task, they are fighting against the Planning Fallacy. We naturally visualize the “Happy Path” where code works the first time, APIs are documented perfectly, and no one gets sick.

Human estimates are also plagued by:

This is why so many projects tailored by “gut feeling” end up over budget.


The problem with “raw” AI estimates

On the other side, we have Artificial Intelligence.

An AI estimate is purely data-driven. It looks at industry standards and historical data to say: “User Authentication usually takes 16 to 24 hours.”

However, AI lacks context.

If you blindly copy-paste an estimate from a generic AI tool (like ChatGPT) into a contract, you risk missing the nuance that makes every custom software project unique.


The Hybrid Model: Accuracy meets context

The winner is the agency that combines both strengths. This is the Hybrid Model.

Here is how the workflow looks in a modern agency:

Step 1: The AI Baseline (The Science) You input the project requirements into a specialized tool. The AI estimate generates the initial breakdown. It lists all the necessary modules (Login, Profile, Payments, Admin) and assigns standard time ranges based on thousands of similar projects.

Step 2: The Human Adjustment (The Art) Your Tech Lead reviews the AI baseline. They apply their contextual knowledge.

Step 3: The Final Polish The Project Manager adds the buffers for communication and QA.

This approach eliminates the “blank page” fatigue and anchors the estimate in data, while still allowing human expertise to handle the edge cases.


How an AI estimate protects your profit margin

The biggest value of an AI estimate is that it acts as a “second opinion” that doesn’t have an ego.

Imagine your senior developer estimates a feature at 10 hours. The AI tool suggests a range of 20-30 hours for that same feature based on industry averages.

This discrepancy is a red flag. It forces a conversation:

Often, the AI reminds the human of the “boring” sub-tasks they forgot to include. By catching these omissions before the contract is signed, the AI protects your profit margin from unpaid scope creep.


Speed as a competitive advantage

Speed wins deals. If a client sends a brief to three agencies, the first one to reply with a competent proposal sets the anchor price and builds trust.

This speed signals competence. It shows the client you are organized and ready to start.


How devtimate implements the hybrid approach

devtimate is not a “black box” that spits out a number you cannot change. It is a tool designed specifically for the Hybrid Model.

  1. Intelligent Scoping: You start by selecting features from a library or letting AI suggest them based on the project type.
  2. Data-Backed Ranges: devtimate provides the initial Optimistic and Pessimistic hours based on industry standards.
  3. Human Control: You can override every single number. You can adjust the hourly rates, change the complexity, and add custom notes.
  4. Learning: You can save your adjusted estimates as templates. The next time you run an estimate, it uses your team’s data, not just generic averages.

This gives you the speed of automation with the precision of human expertise.

Try generating your first hybrid estimate.


Checklist

✅ Use AI to generate the initial “Draft” estimate to overcome writer’s block.
✅ Treat the AI numbers as a “Baseline” or “Second Opinion,” not the final truth.
✅ Have a senior technical person review and adjust the AI output for context.
✅ Use the AI’s “Pessimistic” range to challenge your team’s optimism bias.
✅ Customize the feature descriptions to match your client’s business language.
✅ Use a tool like devtimate that allows easy editing of the AI-generated data.


FAQ

1. Will an AI estimate replace my Solution Architect?
No. AI replaces the tedious data entry and the “blank spreadsheet” phase. It frees up your Solution Architect to focus on high-level architecture, risk assessment, and complex integrations, the work that actually requires human intelligence.

2. Is an AI estimate accurate enough for a fixed-price contract?
Not on its own. An AI estimate provides industry averages. For a fixed-price contract, you must layer your own risk buffers and specific knowledge of the project requirements on top of the AI baseline. We recommend using the Hybrid Model described above.

3. How does AI know how long a task takes?
Tools like devtimate use parametric estimation. They rely on databases of thousands of similar software features (e.g., “Stripe Integration”) to provide a statistical distribution of how long that task typically takes in similar projects.

4. Can I use AI to estimate legacy code refactoring?
This is difficult. AI is best at estimating “greenfield” (new) features. Refactoring legacy code is highly dependent on the quality of the existing code, which the AI usually cannot see. For legacy projects, human audit is still the primary method, with AI supporting the new feature estimations.

5. Does using AI for estimation look lazy to clients?
On the contrary. If you frame it correctly, it looks professional. You are using data and historical benchmarks to ensure accuracy, rather than just guessing. It shows you have a sophisticated process.


The debate isn’t “AI vs. Human.” The answer is Augmented Intelligence.

By using an AI estimate as your foundation, you eliminate the optimism bias, speed up your workflow, and give your experts a solid starting point to build a winning proposal.

Stop guessing. Start validating. Use devtimate to bring data into your estimation process.